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I. Campaign Foundation
You’re looking for leads. Understand who those leads are. Get a clear picture with tools like HubSpot’s Persona Builder. What are their problems? How do they behave?
Define objectives. What defines success? Lead generation? Brand awareness? Secondary KPIs could be trial sign-ups, demo requests.
II. Strategic Planning
What’s the competition up to? SEMrush can be your spyglass into their strategies. Find the hole in their defense and capitalize.
What’s your edge? Fine-tune your unique value proposition. Get heads together, brainstorm, and validate with Typeform-aided customer surveys.
III. Platform Selection & Allocation
Google Ads attracts searches. LinkedIn Ads draws professionals. The magic split? Go 70:30, LinkedIn and Google, based on audience behavior.
If nothing is set in stone, why should your budget be? Reserve 10% for testing other platforms.
IV. Ad Creation Process
Your ad copy isn’t a technical manual. It’s a siren song to customers. Use the pain-agitate-solution framework and churn out variations with Copy.ai.
Here’s a little secret: Looks matter. Design visuals using Canva Pro. Keep it brand consistent. Gatecrash LinkedIn with sponsored content and InMail, and Google with search and display ads.
V. Execution & Launch
For campaign set-up, LinkedIn Campaign Manager and Google Ads Interface are your knights in shining armor. Gather the strings of your campaign together with UTM parameters via Google Analytics. Remember to sync with Salesforce.
VI. Monitoring & Optimization
Things change, adapt. Use Databox for real-time campaign metrics. Set alerts on Google Analytics.
A/B Testing isn’t just for scientists. Test headlines, CTAs, images and use Optimizely for results.
Money talks. Redirect it to ads performing well.
VII. Measuring ROI on Ad Spend
What’s your cost per acquisition (CPA)? Calculate. Look at the industry standards. Do you fit in?
Baremetrics provides subscription metrics. Calculate the lifetime value. Is it three times your CPA?
Tracking conversions? Google Analytics Multi-Touch Attribution’s got you.
VIII. Expected Views & Engagement Metrics
LinkedIn Ads? $6 per thousand views. 200,000 impressions per month. Expect a 1.5% engagement rate.
Google Ads? Around $2 per click. 400 clicks per month. Hope for a 5% conversion rate. Be flexible. Adapt your expectations.
IX. Ideas for Enhanced Results
Retargeting: not just big game lingo. Tool? Facebook Pixel. Serve tailored ads to site visitors.
Got a lot to say? Use content marketing.
Nothing beats good old community engagement. Serve value in niche forums, LinkedIn Groups.
Influencer partnerships: Get cozy with niche influencers and create content together.
X. Iterative Improvement Cycle
Analyze data, not tea leaves. Have a monthly performance analysis with the team.
Never stop learning. Stay updated, experiment, adapt.
XI. Scaling Success
Profit? Reinvest in channels bringing returns.
Automation isn’t only for factories. Reduce errors with Zapier.
XII. Final Reflections & Insights
Are you data-driven? Don’t let assumptions guide you.
Stay agile. Be responsive to changes.
And finally, listen to your customers. Their feedback can loop back into product development and marketing.